Traditional marketing have been a key factor for many businesses success in the past but through innovation new marketing trends were developed. Known to us today as the digital world, which has become so dominate that marketer had to find a new approach to marketing and a new understanding of customer behavior. Hence, digital marketing was born.
What is digital marketing?
Digital marketing is the marketing of products or services using digital channels to reach consumers http://lexicon.ft.com/Term?term=digital-marketing. Using various forms of digital media to promote brands is its key objective.
Digital marketing does not only mean internet marketing by also extends to not internet requires channel. It includes the following:
- Mobile phones (SMS and MMS)
- Social media marketing
- Display advertising
- Search engine marketing
- Any other form of digital media
Why use digital marketing?
1. Businesses can use digital marketing to reaches people where they spend their time and money.
In 2018, the average internet user has at least 7 social media accounts. The trend currently is the average person spends over 2 hours day on social media. they spend around 37% of this time interacting with branded content.
So people are on social media but do they buy?
People said one of the top 10 reasons that they're on social media is to buy products advertised to them.
2. Levels the playing field for small or new business
It's difficult for small or new businesses to compete with the brand recognition or the millions that large businesses put into marketing and reputation management. This is were the importance of digital marketing come into play as it allows smaller businesses to compete with a much smaller advertising budget. When managed effectively, it gives them control over where and how they spend their money. The small businesses have control and he data to support decisions will result in better and smarter decision making.
3. More target
Digital marketing allows business to target their desired audience. In terms of search advertising it also business to target people will specifics such as:
- Goal
- Challenge
- Profession
- Education level
- Buying behavior
4. Can be personalized
Another important part of digital marketing is email marketing, this can target almost down to the individual level. According to MailChimp's extensive data, 72% of consumers prefer that businesses use email to communicate as it gives them a sense of control which makes them more comfortable to buy from a business.
5. More advance analysis
With digital marketing you can analysis the ads or campaigns you business ran as follows:
- Number of persons that viewed the ad
- If they interacted with it
- If they liked it
- If they shared it with a friend
- If it promoted another action
- If it led to a sale eventually
You can also learn more about the people interacting with the ad:
- Who's most interested in your ads
- What are they like
- What makes them more likely to take an action
- Who is easiest to convert
- Who spends more
- What do they do online
- What terms do they use to find you online
- Which websites did they visit that lead them to yours
References
Financial Times. Defination of Digital Marketing. Retrieved from
Sean. (2018). The importance of digital marketing. Retrieved from https://www.lyfemarketing.com/blog/importance-of-digital-marketing/
Ranger, R. (2017). MailChiimp Email Marketing Metrics. Retieved from (https://www.rankranger.com/blog/mailchimp-reports-marketing-dashboard
