Facebook being the first social media platform it's obviously one of the topics covered in the Digital Marketing course. However, the way I view Facebook now is not the same as when I first joined. Being a naive teenage I joined Facebook as it was the "it" thing at the time 12 years ago (that made me feel so old, lol). Just entering High School all my new friends were on this thing call Facebook so of course I have to go with the wave (smh). I used it as a tool to communicate with my friends after school hours, view their pictures/videos, sharing my thoughts/opinions of how "hard" life was as a High School student little did I know that College was going to humble that thought, and even played games such as Farmville. According Statista, seem like I was not along see the image below.
I never give a second thought that it could be used for so much more. Now thankfully I am better educated on the uses of Facebook not just for personal use but also for business use. Some of the uses of Facebook for business are:
- Help you connect with you existing customers
- Increased exposure to potential customers
- Gather more leads
- Reach a target audience
- Increase web traffic
- Measure performance using Facebook insights
- Help build brand awareness
- Boost Search Engine Optimization (SEO)
- Being Mobile ready
- Bench-marking
This are just some of the uses of Facebook for business.
Can you think of any other?
Let me know in the comment section.
Sources
Richter, F. The Statistic Portal. Retrieved 23th November, 2018. From https://www.statista.com/chart/1572/main-reasons-to-use-facebook/
Ayres, S. Ten Top Benefits of Facebook Business Page. Retrieved 23th November, 2018. From https://www.postplanner.com/top-10-benefits-facebook-business-page/
No comments:
Post a Comment